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Ron Jabal

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Public Relations Has A New Definition. Now It Needs A New Paradigm.

Artificial intelligence is changing how institutions are interpreted, making accurate and machine-readable credibility a growing public relations responsibility.

The Theatre Of Justice

Every procedural decision in the impeachment trial contributes to a larger judgment about the Senate’s fairness and independence.

What Makes A PR Agency Of The Year?

The profession cannot ask CEOs to see PR as strategic while recognizing its highest excellence mainly through campaign visibility.

The Senate Is Not Judging Sara. It Is Judging Itself.

The impeachment court must show that it is more than a political arena, and that constitutional duty can still outweigh partisan instinct.

The Weight Of An Oath: Before The Senate Judges Sara Duterte, It Must Honor Its Impeachment Oath

The Senate cannot treat its impeachment oath as a formality when the credibility of the entire constitutional process depends on it.

When A Name Becomes A Brand

Alex Eala’s rise challenges old assumptions about Filipino athletes, showing that ambition should not be limited by geography or tradition.

The Crowd Is Not Always Right

Crowds can amplify courage or obedience, making independent judgment one of the most important safeguards in any democracy.

Beyond The Crisis: What Ateneo Must Become

The road beyond crisis asks Ateneo to demonstrate that magis means more than excellence; it means deeper responsibility when lives are at stake.

The Cost Of Waiting To Care

A values-based institution cannot rely on careful messaging alone when the public is looking for care, accountability, and moral clarity.

From Leadership To Architecture: The Next Decade Of Reputation

Reputation is no longer just about public perception; it is now a strategic asset shaped by decisions, behavior, and stakeholder trust.

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