Rather than chasing numbers alone, FTTM measures success through retention and trust, focusing on whether audiences stay, reflect, and return after the laughter fades. #PAGEONESpotlight_MarkAnicas #PAGEONESpotlight_FTTM #PAGEONESpotlight_FollowTheTrendMovement
The State of Digital report frames digital as infrastructure, forcing brands to confront fragmentation and uneven influence across the Philippine market.