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K-Pop Group Stray Kids Is The New BENCH Ambassadors

Stray Kids, a South Korean boy band, has been named the brand's new face.

K-Pop Group Stray Kids Is The New BENCH Ambassadors

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British-based clothing and lifestyle brand BENCH announced on Sunday, April 3, that South Korean boy band Stray Kids are the brand’s new ambassadors.

The clothing is filled with enthusiasm as they unveiled the South Korean boy band’s addition to the BENCH Global Setter Family.

In the caption, they wrote: “They’re not just chart-toppers, but heart stoppers, too! Let the @realstraykids bring a fresh and cool take on everyday fashion with our latest #BENCHEveryday collection.”

On Monday, March 4, BENCH posted another photo of the group, announcing that the BENCH Everyday collection is exclusively available on the BENCH website and through different online shopping platforms.

The clothing brand is also known for having notable South Korean personalities in its roster of ambassadors, including actors Lee Min Ho, Kim Soo Hyun, Hyun Bin, Park Seo Joon, and the girl group TWICE.

Stray Kids is a South Korean Boy Band under the management of JYP Entertainment. The group consists of 8 members, namely Bang Chan, Chnagbin, Lee Know, Hynjin, Han, Felix, Seungmin, and I.N. They were formed through the survival program with the same name in 2017. The group initially debuted with nine members in March 2018. Vocalist Woojin departed the group in October 2019.

The boy group also signed with Republic Records for promotions in the United States in February 2022. Some of their popular songs include Christmas EveL and Thunderous.

In March, the group released their sixth EP, Oddinary, with “Maniac” as its leading single. The album also became the group’s first album that entered the U.S Billboard 200, making them the third Korean artist to top the chart after BTS.

Source: https://www.instagram.com/benchtm/?hl=en

Photo Credit: https://www.facebook.com/photo.php?fbid=533326204828936&set=pb.100044546824682.-2207520000..&type=3