‘Find The Juan’: A Gastronomic Search In Ilocos

The pride of Ilocanos shines through their dishes, enriching the local culture with every bite.

Preps For Summer Tourism On As DOT-CAR Sees Hike In Visitor Arrivals

With new attractions opening, DOT-CAR forecasts a significant boost in tourist arrivals this summer.

Government Revenues, Expenditures Log Double-Digit Growth In January To February.

Recent data from the Bureau of the Treasury shows impressive double-digit growth in government revenues and expenditures at the start of 2023.

Cadiz City Advocates Rooftop Farming For Food Security, Urban Greening

Cadiz City champions rooftop farming as a way to nurture the environment and ensure food security for all.

#BeyondWordsPH: BrandPlay Celebrates Filipino Love Beyond Speech

With #BeyondWordsPH, BrandPlay seeks to inspire more open expressions of love among Filipinos, a message that truly resonates with the culture.
By PAGEONE Spotlight

#BeyondWordsPH: BrandPlay Celebrates Filipino Love Beyond Speech

4308
4308

How do you feel about this story?

Like
Love
Haha
Wow
Sad
Angry

BrandPlay, the country’s fastest-growing Integrated Marketing Communications agency specializes in brand and corporate reputation campaigns, announces the launch of its latest initiative, the #BeyondWordsPH campaign. This campaign addresses a significant cultural nuance in the Philippines: the reluctance of many Filipinos to verbally express “I love you.”

In Filipino culture, saying “I love you” may not always be the norm compared to other cultures. Instead, affection is often demonstrated through meaningful actions—cooking a loved one’s favorite meal, taking care of household responsibilities, or offering a comforting hug. While these gestures are deeply significant and reflect true affection, the lack of frequent verbal affirmations can sometimes lead to misunderstandings about the depth of one’s feelings.

An internal survey by BrandPlay revealed that many Filipinos hesitate to say “I love you” because it feels irreversible, they are “very shy,” they fear “unrequited” feelings, or it might have “different meanings” for the recipient. These nuances can influence how love and appreciation are perceived within relationships.

The #BeyondWordsPH campaign seeks to address this by bringing attention to and celebrating the rich tradition of expressing love through actions, ensuring that these gestures are recognized and valued.

Fritz Cruz, BrandPlay’s Director, expressed his thoughts on the campaign: “With #BeyondWordsPH, we aim to shine a light on the beautiful, often unspoken ways Filipinos show love. In a culture where verbal expressions might be less common, this campaign celebrates the profound impact of our everyday actions. We hope to foster a deeper appreciation for these gestures and strengthen our connections with loved ones.”