In the current era dominated by social media and various online platforms, PAGEONE has introduced “WILDFYRE,” a dynamic initiative aimed at enhancing the effectiveness of the online media community as content creators.

Commencing in November 2022, PAGEONE, an acclaimed and leading public relations company in the Philippines, inaugurated WILDFYRE—a bloggers’ community that bridges the gap between brands and Filipino bloggers, fostering meaningful connections with their audience.

WILDFYRE represents an array of online media platforms meticulously developed, managed, and owned by PAGEONE. Collaborating with dedicated bloggers from Luzon, Visayas, and Mindanao who share a passion for disseminating information among fellow Filipinos, the initiative came to fruition.

This innovative approach emerged from PAGEONE’s core service of media relations, strategically transforming their relationship with the blogging community, which had proven itself to be particularly sought-after, especially in the midst of the pandemic.

Leveraging the collaborative strength of the WILDFYRE community, PAGEONE efficiently linked its brand clients with bloggers. As a frontrunner in the field of public relations within the nation, the agency recognizes the paramount importance of establishing robust connections across diverse stakeholders, influencers, and various media channels.

Vonj Tingson, President of PAGEONE, emphasized, “Acknowledging the pivotal role of online media, publishers, and bloggers in effectively reaching our client’s intended audience is imperative. Although not direct recipients, they serve as vital intermediaries between PR agencies and the desired demographic.”

Since its inception, WILDFYRE has already garnered the participation of over 80 bloggers, along with its dedicated media platform, facilitating seamless interaction with the desired audience and granting them enhanced access to brands and potential clients.